Ruckley is an English bulldog with boundless energy, bucketloads of enthusiasm, and an endless love of rugby.
Origin Story
When an overly enthusiastic bulldog accompanies his owner Harry to a kicking session at Twickenham, he escapes and starts burrowing into the hallowed turf. There, beneath the pitch, Ruckley discovers a secret chamber containing a crystal rugby ball with a perfect red rose within it. The crystal ball transforms him into the England Rugby ambassador he is today.
Character
Ruckley embodies the spirit of English rugby: determined, enthusiastic, and fiercely loyal. His bulldog tenacity and playful nature connect with young rugby fans across England.
What We Delivered
- Character design and development
- Origin story and world-building
- 3D animation production
- Mobile game: "Ruckley's Mini Games"
- Stadium and broadcast integration
- Merchandise and licensing program
