Sunrise creates 3D animated mascots for sports brands worldwide. Our clients include SA Rugby, Juventus FC, England Rugby, Welsh Rugby Union, Cricket South Africa, and The Sharks.

Our inaugural campaign with SA Rugby won Best Integrated Sports Marketing Campaign at the 2010 Virgin Sports Industry Awards.

What We Deliver

Character design, origin stories, 3D animation, stadium and broadcast content, mobile games, merchandise programs, and licensing. Everything a sports brand needs to connect with the next generation of fans.

Case Studies

Bokkie

SA Rugby · 2010

Award-winning superhero Springbok mascot. Winner of Best Integrated Sports Marketing Campaign.

Jay

Juventus FC · 2015

Mythical zebra mascot for one of Europe's most storied football clubs.

Scorch

Welsh Rugby Union · 2013

The last Welsh dragon, with an origin story rooted in Celtic mythology.

Ruckley

England Rugby · 2013

English bulldog transformed by a crystal rugby ball found at Twickenham.

Sharkie

The Sharks · 2012

A big guy with a big heart, representing the power and passion of Sharks rugby.

ZAC

Cricket South Africa · 2012

The embodiment of the Proteas, crowned with South Africa's national flower.